Video, Commercial, Coverage
The scope of today's work is more about speed and telling the story right as it is. The hidden value that needs to be sold will sell on its own. In other words- the truth about your brand will defend itself like the lion that doesn't need a push. Just a membrane-less obvious and pragmatic pitch that will work for you.
So revenue or image let your brand hunt for itself. Just share the best available info in various ways and let the magic caste its own spell. It is way easier if the way between the consumer's mind and the value of a brand is paved with crystal clarity.
Nothing to reveal, nothing to undone- simple and minimal. Let it show because the attention span is decreasing and you have a glimpse of share to capture your audience. So don't miss the chance and let it show the best way possible.